Gatefold Brochure

Indigo Design Awards 2022 - Bronze Winner

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The goal of this project was to promote and provide visitor information for

a natural wonder. My concept was a “good old-fashioned family road trip”

and the design was intended to evoke nostalgia, take the reader on a trip, and inspire them to plan a family vacation of their own.

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To achieve this I sought inspiration from Googie style architecture

of the ’50s and ’60s along with vintage postcards and advertisements.

I envisioned a family looking through a box of old vacation photos and brought that concept to life with the selected imagery style and captions.

To capture and hold the reader’s attention I kept the headings playful,

the copy informative, and the overall mood of the project fun and inviting.